Shopify apps make it easier than ever to extend the functionality of your online store. With over 1200 apps on the Shopify App Store, you can easily add new features without knowing virtually anything about coding or web design.

You can create an email marketing system, for example, automatically cross-promote your products on Facebook, get detailed analytics about website traffic, or add customer reviews.

With so many apps available, picking the right one can be overwhelming. Today, we’re helping you expand the functionality of your online store with a guide to the best Shopify apps.

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MailChimp for Shopify

MailChimp is one of the most popular and best-known email marketing management systems available today.

With MailChimp, you can automatically add new customers to your email newsletter, send targeted email campaigns to specific shoppers, or easily promote your store by blasting out emails.

Email is a tried and proven way to market your online store – if you’re not taking full advantage of email with a Shopify app like MailChimp, then you’re missing out.

Download MailChimp today from the Shopify App Store here.

Google Shopping

Like most Google apps, Google Shopping is user-friendly and easy to setup. This app lets you sync your Shopify store with Google Merchant Center.

You know how when you Google search something and various “Shop on Google” listings appear underneath the search bar? That’s Google Merchant Center.

Other key features with this system include dynamic remarketing ads and the ability for Google to automatically track your inventory.

Facebook Shop

Just like Google Shopping lets your products appear on Google, the Facebook Shop app is an excellent way to showcase and sell products directly on your Facebook page.

Your customers can also share and post about your products, helping your store reach more social media traffic. No matter what you’re selling online, Facebook should be one of your key marketing platforms – which makes this app a must-have.

Order Printer

Order Printer is an easy way to print invoices, labels, receipts, packing slips, and more. You can customize your invoices to appear exactly the way you like, or create templates to speed up the shipping process.

Download Order Printer today here.

Product Reviews

Reviews are a crucial part of any online store. People are 80% more likely to buy a product if there are reviews posted on the website – even if they’re not all positive. Just the fact that you have any reviews adds a layer of legitimacy to your online store.

It tells customers that people have legitimately purchased the product.

Download Product Reviews today and start adding reviews to your online store.

Free Shipping Bar

Free Shipping Bar is one of those clean, simple, and easy-to-use apps that will immediately have an impact on your sales. If you want to increase your average cart value, then the Free Shipping Bar app is a great place to start.

This app displays a free shipping offer in a slide out bar. Every time customers put more items in their shopping cart, they’ll get a message alerting how close they are to free shipping. Customers then receive a congratulations message when they get free shipping.

Download the Free Shipping Bar app today from here.

Yotpo

Yotpo is a free app that lets you generate product reviews that are easily shareable to social media like Facebook and Twitter. If you want to boost your online store’s social proof at no additional cost, then Yotpo is a great place to start.

The makers of the app claim you can increase sales by generating 9 times more site and product reviews.

Download Yotpo today from here.

Improved Contact Form

Improved Contact Form is an excellent app you can use to learn more about your customer before you reply to their message. Basically, this app creates a popup contact form that tells you where your visitor is located as well as the pages they viewed before contacting you.

Instead of getting a message from some mysterious person, you know a lot more about that customer and what they’re interested in.

AfterShip

Another free app, AfterShip is an excellent tracking and delivery platform that lets you place all your shipments in one place and send delivery updates to customers automatically.

All major delivery services are supported, including FedEx, USPS, DHL, UPS, and 350 other carriers. If you’re tired of customers emailing you about shipping updates, then AfterShip is a great way to ensure everybody’s happy and updated on their shipping status.

eBay Importer

If you already have a successful eBay online store, then the eBay Importer app is crucial. This app lets you copy your eBay catalog into your Shopify store.

The store supports active, scheduled, and unsold products while also handling product images, variations, categories, and other eBay-specific features. If you’re trying to move to Shopify after being on eBay, the eBay Importer app is crucial.

Download eBay Importer today from here.

Digital Downloads

Are you trying to sell eBooks, music, or other digital files on your online store? Digital Downloads is the app you need. It’s a free app that lets you easily list digital products in your Shopify store.

After customers make a purchase, that content is delivered to them instantly. Better yet, when that content is updated, you can automatically send those updates to the customer.

Receiptful

Have you ever made a big purchase online – only to be greeted by a lame product order confirmation in your email inbox? Nobody likes that feeling.

Receiptful knows that better than anyone: this app generates beautiful sales receipts that get customers excited about their recent purchase. You can customize your receipt with your own branding, or give the customer coupons for future purchases.

It’s a great way to let customers know they’re valued – while subtly encouraging them to come back and buy more.

Download Receiptful for free today from here.

Exit Offers

It’s virtually impossible to visit an online store these days without having some sort of coupon code pop up. Have you ever wondered how online stores do this?

Many of them use the Exit Offers app. When a visitor’s mouse cursor leaves the window, Exit Offers can deliver a pop-up with a discount code in exchange for their email address.

If you’ve visited any online store in the past few years, then you’ve undoubtedly seen it in action. It’s not just online stores who use this system: law firm websites are notorious for it.

Download Exit Offers today from here.

Socialphotos

Are your products social media friendly? Would people want to take pictures of themselves using your products or wearing them?

Socialphotos lets you create a stream of images from social media – so when people are shopping for your product, they’ll see a stream of dozens of images of people actually using your products.

It’s a great way to build a social media following while rewarding your current customers for showing off on social media.

Out of Stock

If your online store frequently runs out of inventory, then you might be missing out on huge sales. Out of Stock is a helpful app that keeps customers notified on items that come back in-stock.

You can also sell products earlier by releasing them for pre-order. You can also alert would-be buyers when items are re-stocked through email or SMS.

Download Out of Stock from here.

RetargetApp

Have you ever browsed through Facebook and seen ads for websites that you recently visited? That’s not a coincidence: it means that website is using a retargeting system. RetargetApp is one of the most popular systems.

This app identifies website visitors who didn’t buy anything. Then, it displays your products in that customer’s Facebook timeline using Facebook Dynamic Ads.

Customers obviously showed enough interest in your store to visit your website – so make sure they don’t forget about your product.

Ultimately, Shopify is as powerful as you want it to be. Using the apps above, you can vastly enhance the usability, profitability, and scalability of your online store – simply by installing the best Shopify apps.

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